General Clothing

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Clothes are sometimes the representation of a country and their culture. For the country of Japan, their clothes and culture has fascinated the world over. Fueled by their colorful history, Japan has become one of the countries that can be considered as centers for fashion. And among of their clothes that gave way to Japan’s recognition is the evisu genes.

The evisu genes, with its unique logo, are a popular collection of clothing line specializing in jeans favored by many Asian countries and through the western world. But where in Japan did the evisu genes originated specifically? And who founded this kind of clothing line.

The evisu or evisu genes is a Japanese clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods.

The evisu clothing line was founded in 1998 in Osaka, Japan by Hidehiko Yamane a Japanese clothes designer, and the man behind the popular clothing brand evisu clothing line. The evisu brand was originally called Evis which is the name of the Buddhist god of prosperity, but was eventually changed to what we all know today, the evisu.

Though the logo in the evisu clothing line looks like a misshapen cloud, its not. It’s actually a seagull, a stylized seagull, and is still hand-painted onto some styles of jeans. The evisu clothing line makes extensive use of heavy, premium-quality selvedge denim, produced on 29-inch wide vintage looms.

Like any other clothing famous clothing lines, also suffered its fair share of scandals. In March, 2006, the evisu clothing line and Yamane was reported to Tokyo District Public Prosecutor's Office along with another firm on suspicion of tax evasion. Yamane and the two firms stand accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.

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