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There comes a time in many musicians' lives
where they feel they need management. Remember, not only signed
artists feel they need management, sometimes people in the
independent music field feel this way as well.
A manager is someone who, in a nutshell, runs the business
side of the artist's career in the music industry. An artist
or band manager will play many roles. |
One role they fill is handling all the music contacts. These music
contacts include club owners, agents, labels, A&R, promoters
and many other professionals in the music industry. The manager
may also handle marketing, promoting, tours, budgeting and booking
shows. A manager may have to wear many hats so it is important to
pick someone who is reliable and trustworthy. When searching for
a manager, there are many questions you should ask yourself before
settling on one particular person.
1. First, does this manager typically handle your genre or field
of music? If you are an India artist, then make sure this manager
is prepared to deal with the field of independent music. Are they
more into hip hop while you have a more alternative rock feel? It
is important to pick a manager that specializes in your genre.
2. Trust your instincts and ask yourself how trustworthy they feel
after meeting with them. Are they just tooting their own horn or
are they the real deal?
3. How are their references? Ask or call around to other music
contacts to see what they say. Hearsay is important in the music
industry, believe it or not.
4. How experienced are they? If they are just beginning their career
then how well connected are they? But then again, they may put more
effort into your band if they have something to prove. Make a list
of the pros and cons of each.
5. Do you know anyone else that has worked with them? Find out
how ethical they are. You don't want to butt heads with your manager
over ethics in the music industry.
6. What style of management are they? Are they go-getters or laid
back? Talk to other artists who have worked with them, if possible.
7. Keep in mind that managers usually work for a percentage of
what you make. Try to avoid a manager that asks for a salary. Having
a valued and honest relationship with your manager is crucial. You
want to be on the same page as your manager whether you do independent
music or are signed. Make sure your manager is making the proper
music contacts and truly believes in you. After all, you don't want
to work with, for or beside someone who doesn't have your best interests
in mind.
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